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We define current problems and their solutions, make recommendations and advice on solution implementation.
SWOT-analysis is a method of competitor analysis, which identifies the main strengths, weaknesses and key functions of direct and non-direct competitors in order to dive into the product and determine its further development strategy.
When launching a new product, we can identify the audience segments, their real pains and needs, as well as determine which of the CA segments the product will be focused on.
If the product has already been launched, we can consider the user experience and hypothesize about improving the product.
To analyze the product more accurately, one of the methods we use is persona formation to understand the main needs and problems faced by the target audience of the product. To form personas, we use interviews with users, categorize them and synthesize the main personas from real user data.
The process the consumer goes through when he seeks to transform his existing life situation into a desirable one, but cannot because there are constraints that stop it. Always based on personas and their pain points.
The list of features is a general list of all the functionality of the product. It is the final stage of all stages of research. It forms the basis of the future product.
Not all of the features in a project turn out to be as important as they seem at first glance. This step helps you stay focused and save the team’s time.
The information architecture is a hierarchical visual diagram of the product that shows how the screens are interconnected and what functionality each of them has.
Interaction patterns are widespread solutions to common usability problems. They are ready-made UX solutions that can be adopted, modified, improved and used in any environment, as long as it solves the user’s problem.
In design, an interactive pattern is usually associated with some large-scale feature, but in fact even a small component can have its own interaction pattern.
As a final delivery, you will get detailed technical requirements.
The discovery phase assists with organizing the development process properly and connecting your business goals with the demands of your users. This stage also helps make cost savings on design and development, as it means that fewer iterations are needed.
The Discovery stage assists with organizing the design & development process properly and connecting your business goals with the demands of your users. This stage also helps save costs on design and development, as it means that fewer iterations are needed.
The main task of the Discovery Stage is to decide on the functionality of the product and identify the potential pitfalls of the product. If your materials cover it, that’s great. We are very flexible and don’t offer you services you don’t need. We’ll take all your materials, scrutinize them, and recommend only the services you need.
No, this is an additional service. From our perspective it allows us to dive as deep as we can into your project. From your perspective it allows you to save some costs by discovering pitfalls and how to avoid them.
Business Analysis (analysis of the subject area, Identification of current problems and their solutions, recommendations, and advice on solution implementation as well as a prioritized feature list), UX Research (which includes a target audience analysis, audit of the current product, competitor analysis, and implementation roadmap), Architecture assessment (this includes an app map)
During the Discovery phase of the project, a team of experts is involved. These include a Business Analyst who focuses on identifying requirements, prioritizing features, and creating user stories. Additionally, a UX/UI designer is responsible for conducting UX research and designing the informational architecture.
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