During the study, we conducted a competitor analysis and customer briefing to determine the main and side goals of the project, and we also keep in mind application features.

All phases of research allowed us to design the structure of the site as well as the functionality of individual blocks in such a way as to reveal the important aspects of the application in the best way and convince the user that this is the best and most unique offer on the market c

Analysis of competitors

The purpose of conducting a competitor analysis is to systematically examine web and mobile app-related promotional websites in order to identify and assess their strengths and weaknesses, as well as to evaluate opportunities and threats in the marketplace. Particular attention is paid to the ways in which apps demonstrate functionality, their unique selling proposition and their overall positioning in the marketplace.

Competitor analysis allowed us to identify areas where we can stand out and effectively demonstrate our uniqueness and capabilities to potential customers. The research allowed us to capture the easiest and most convenient ways to present information that will effectively communicate our unique selling proposition and demonstrate the benefits of our app.

What we’ve done

In our research, we consciously selected the best promotional sites rather than just sites belonging to similar apps. Our decision was driven by the unique functionality of our app, and we sought to understand how competitors present their products, their benefits and functionality, and how they are positioned in the market.

This approach allowed us to identify several important factors:

• First, we noticed that few competitors take into account user preferences for reading lengthy texts to understand how the app works. We concluded that using interactive elements and animations to demonstrate the app’s capabilities was the best solution for conveying information quickly and clearly.
• Secondly, we noticed that competitors place their unique selling proposition as the first or second block on their websites. This approach allows to immediately attract users’ attention and tell them about the key advantages of the product.

The competitor analysis was a valuable source of information that helped us better understand our product presentation approaches and adapt our web design strategy to effectively communicate our unique selling proposition and maximize user engagement.

Product analysis

In the presentation of the Ectopanel app and its functionality, we paid special attention to fully present its features and functions on the advertising website. We coordinated with our design team who designed this application to go deeper into the product and make the promotional website in the best possible way, showing all the key functions that the application provides, such as tracking and management of collected electricity, power production analytics, power and angle control of panels, and the ability to sell excess energy to the city grid.

What we’ve done

When designing the site, we considered these functional aspects in order to give users a complete picture of the features and benefits of the application. We took a strategic approach to visually emphasize the importance of these features and make them easy for users to understand.

As a result, our website design became an intuitive and effective means of communicating the functionality of the Ectopanel app. We aimed to create an attractive and easy-to-understand interface that allows users to quickly understand the benefits and features of the application, and motivates them to participate in the sale of accumulated electricity.

Map

Developing the website and landing page structure was a critical stage of the project, requiring an in-depth analysis of the app’s capabilities, current market trends, and competitors’ presentation methods. Our team sought to consider many factors, including users’ goals and expectations, to create an optimal structure that effectively communicates the value and benefits of the Ectopanel app.

What we’ve done

• Identification of key sections: We identified the main sections that had to be present on the site to convey all the necessary information. These could be sections on application benefits, functionality, analytics, management capabilities, and power sales.
• Block sequencing: We sequenced the sections and blocks on the page so that the information was conveyed in a step-by-step and logical manner. We tried to place the most important and eye-catching blocks near the beginning of the page to grab users’ attention from the beginning.
• Establishing Value for Users: Within each box, we clearly defined what value and benefit it provided to users. We highlighted the app’s key features and benefits, as well as emphasized its unique selling proposition. Our goal was to show how the Ectopanel app could simplify users’ lives and help them manage their electricity.

As a result, the structure of the page and site was designed so that each block had meaningful information and value for users. We strived to make the site informative, attractive, and easy to understand, so that users could easily get all the necessary information about the Ectopanel app and make an informed decision about using it.